Selected work

Work

Case studies in product discovery, research and experimentation — across operations, FemTech and digital health. Each case shows what was researched, what was decided, and what was actually built or tested.

№ 01 Minijob, Berlin

From Returns to Product Opportunities

Investigating operational problems to uncover opportunities for product improvement.

Product Discovery
Operations
Research

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№ 02 SPICED Academy

Clue Choice — Your Cycle, Your Context, Your Choice

Exploring a more personalized menstrual tracking experience through user research, AI-assisted prototyping, and usability testing.

FemTech
Product Discovery
Prototyping

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№ 03 Agulha Digital

Agulha Digital — Wound Care Documentation

Researching clinical workflows and defining product requirements for a digital wound care solution.

HealthTech
Product Strategy
MVP

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№ 04 Agulha Digital

Agulha Digital — Learning from Churn

Analysing churn and lost deals to find where perceived value starts to break — and how to spot risk before a customer leaves.

Retention
Product Analytics
Research

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